Cultural attractions of Belgrade in focus of touristic offer

Abstract

The study presents the touristic offer and demand for cultural attractions of Belgrade, on the basis of the results of the questionnaire survey, i.e., attitudes of surveyees. The aim of the study is to establish hierarchical order of cultural attractions of Belgrade, attributes and factors of attractiveness, as well as of other content necessary for comprehensive consideration of touristic offer. Program package for statistical processing and analysys IBM Statistics 20 was used for obtaining results. Results of the research are supposed to demonstrate whether the biggest importance among cultural attractions of Belgrade belongs to art, ambient units, sacral objects, the fortress, museums or events, historical, artistic, esthetic value or authenticity, and also to indicate to the importance of factors and the content of offer, necessary in formation of touristic product.

U radu su prikazane turistička ponuda i tražnja kulturnih atrakcija Beograda, na osnovu rezultata anketnog upitnika, tj. stavova ispitanika. Cilj rada je da se utvrdi hijerarhijski redosled kulturnih atrakcija Beograda, atributa i faktora atraktivnosti, kao i ostalih sadržaja neophodnih za celovito sagledavanje turističke ponude. Za dobijanje rezultata korišćen je programski paket za statističku obradu i analizu IBM Statistics 20. Rezultati istraživanja treba da pokažu da li među kulturnim atrakcijama Beograda najveći značaj za posetioce imaju zabava, ambijentalne celine, sakralni objekti, tvrđava, muzeji ili događaji, istorijska, umetnička, estetska vrednost ili autentičnost, a takođe i da ukažu na važnost faktora i sadržaja ponude, neophodnih u formiranju turističkog proizvoda.