Cultural tourism in the context of relations between mass and alternative tourism
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2016
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In the initial stage of its development, cultural tourism represented one of the alternative forms of tourism, opposed to mass tourism. The beginning of the 1990s indicates a period of transformation of cultural tourism which, unlike the original orientation towards elite clientele, found a new opportunity for development in the orientation towards the mass market. Orientation to the mass market was mainly driven by supply-oriented logic, because the creation and marketing of cultural attractions became a development option for numerous destinations. Nowadays, new cultural tourism is focused on the integration of production and consumption, and increasing linkages between suppliers and consumers. Instead of passive consumption, cultural tourists demonstrate a proactive approach to meeting their needs, wanting to actively participate in creating experiences while travelling. On the other side, suppliers focus their attention on the close interaction with consumers and co-creation of hig...h quality experiences.
Ključne reči:
culture / tourism / development / supply / demand / cooperationIzvor:
Current Issues in Tourism, 2016, 19, 6, 605-612Izdavač:
- Routledge Journals, Taylor & Francis Ltd, Abingdon
DOI: 10.1080/13683500.2014.932759
ISSN: 1368-3500
WoS: 000373631700007
Scopus: 2-s2.0-84902908950
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Institucija/grupa
Geografski fakultetTY - JOUR AU - Jovičić, Dobrica PY - 2016 UR - https://gery.gef.bg.ac.rs/handle/123456789/766 AB - In the initial stage of its development, cultural tourism represented one of the alternative forms of tourism, opposed to mass tourism. The beginning of the 1990s indicates a period of transformation of cultural tourism which, unlike the original orientation towards elite clientele, found a new opportunity for development in the orientation towards the mass market. Orientation to the mass market was mainly driven by supply-oriented logic, because the creation and marketing of cultural attractions became a development option for numerous destinations. Nowadays, new cultural tourism is focused on the integration of production and consumption, and increasing linkages between suppliers and consumers. Instead of passive consumption, cultural tourists demonstrate a proactive approach to meeting their needs, wanting to actively participate in creating experiences while travelling. On the other side, suppliers focus their attention on the close interaction with consumers and co-creation of high quality experiences. PB - Routledge Journals, Taylor & Francis Ltd, Abingdon T2 - Current Issues in Tourism T1 - Cultural tourism in the context of relations between mass and alternative tourism VL - 19 IS - 6 SP - 605 EP - 612 DO - 10.1080/13683500.2014.932759 UR - https://hdl.handle.net/21.15107/rcub_gery_766 ER -
@article{ author = "Jovičić, Dobrica", year = "2016", abstract = "In the initial stage of its development, cultural tourism represented one of the alternative forms of tourism, opposed to mass tourism. The beginning of the 1990s indicates a period of transformation of cultural tourism which, unlike the original orientation towards elite clientele, found a new opportunity for development in the orientation towards the mass market. Orientation to the mass market was mainly driven by supply-oriented logic, because the creation and marketing of cultural attractions became a development option for numerous destinations. Nowadays, new cultural tourism is focused on the integration of production and consumption, and increasing linkages between suppliers and consumers. Instead of passive consumption, cultural tourists demonstrate a proactive approach to meeting their needs, wanting to actively participate in creating experiences while travelling. On the other side, suppliers focus their attention on the close interaction with consumers and co-creation of high quality experiences.", publisher = "Routledge Journals, Taylor & Francis Ltd, Abingdon", journal = "Current Issues in Tourism", title = "Cultural tourism in the context of relations between mass and alternative tourism", volume = "19", number = "6", pages = "605-612", doi = "10.1080/13683500.2014.932759", url = "https://hdl.handle.net/21.15107/rcub_gery_766" }
Jovičić, D.. (2016). Cultural tourism in the context of relations between mass and alternative tourism. in Current Issues in Tourism Routledge Journals, Taylor & Francis Ltd, Abingdon., 19(6), 605-612. https://doi.org/10.1080/13683500.2014.932759 https://hdl.handle.net/21.15107/rcub_gery_766
Jovičić D. Cultural tourism in the context of relations between mass and alternative tourism. in Current Issues in Tourism. 2016;19(6):605-612. doi:10.1080/13683500.2014.932759 https://hdl.handle.net/21.15107/rcub_gery_766 .
Jovičić, Dobrica, "Cultural tourism in the context of relations between mass and alternative tourism" in Current Issues in Tourism, 19, no. 6 (2016):605-612, https://doi.org/10.1080/13683500.2014.932759 ., https://hdl.handle.net/21.15107/rcub_gery_766 .