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Cultural tourism in the context of relations between mass and alternative tourism

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2016
Authors
Jovičić, Dobrica
Article (Published version)
Metadata
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Abstract
In the initial stage of its development, cultural tourism represented one of the alternative forms of tourism, opposed to mass tourism. The beginning of the 1990s indicates a period of transformation of cultural tourism which, unlike the original orientation towards elite clientele, found a new opportunity for development in the orientation towards the mass market. Orientation to the mass market was mainly driven by supply-oriented logic, because the creation and marketing of cultural attractions became a development option for numerous destinations. Nowadays, new cultural tourism is focused on the integration of production and consumption, and increasing linkages between suppliers and consumers. Instead of passive consumption, cultural tourists demonstrate a proactive approach to meeting their needs, wanting to actively participate in creating experiences while travelling. On the other side, suppliers focus their attention on the close interaction with consumers and co-creation of hig...h quality experiences.

Keywords:
culture / tourism / development / supply / demand / cooperation
Source:
Current Issues in Tourism, 2016, 19, 6, 605-612
Publisher:
  • Routledge Journals, Taylor & Francis Ltd, Abingdon

DOI: 10.1080/13683500.2014.932759

ISSN: 1368-3500

WoS: 000373631700007

Scopus: 2-s2.0-84902908950
[ Google Scholar ]
79
50
Handle
https://hdl.handle.net/21.15107/rcub_gery_766
URI
https://gery.gef.bg.ac.rs/handle/123456789/766
Collections
  • Radovi istraživača
Institution/Community
Geografski fakultet
TY  - JOUR
AU  - Jovičić, Dobrica
PY  - 2016
UR  - https://gery.gef.bg.ac.rs/handle/123456789/766
AB  - In the initial stage of its development, cultural tourism represented one of the alternative forms of tourism, opposed to mass tourism. The beginning of the 1990s indicates a period of transformation of cultural tourism which, unlike the original orientation towards elite clientele, found a new opportunity for development in the orientation towards the mass market. Orientation to the mass market was mainly driven by supply-oriented logic, because the creation and marketing of cultural attractions became a development option for numerous destinations. Nowadays, new cultural tourism is focused on the integration of production and consumption, and increasing linkages between suppliers and consumers. Instead of passive consumption, cultural tourists demonstrate a proactive approach to meeting their needs, wanting to actively participate in creating experiences while travelling. On the other side, suppliers focus their attention on the close interaction with consumers and co-creation of high quality experiences.
PB  - Routledge Journals, Taylor & Francis Ltd, Abingdon
T2  - Current Issues in Tourism
T1  - Cultural tourism in the context of relations between mass and alternative tourism
VL  - 19
IS  - 6
SP  - 605
EP  - 612
DO  - 10.1080/13683500.2014.932759
UR  - https://hdl.handle.net/21.15107/rcub_gery_766
ER  - 
@article{
author = "Jovičić, Dobrica",
year = "2016",
abstract = "In the initial stage of its development, cultural tourism represented one of the alternative forms of tourism, opposed to mass tourism. The beginning of the 1990s indicates a period of transformation of cultural tourism which, unlike the original orientation towards elite clientele, found a new opportunity for development in the orientation towards the mass market. Orientation to the mass market was mainly driven by supply-oriented logic, because the creation and marketing of cultural attractions became a development option for numerous destinations. Nowadays, new cultural tourism is focused on the integration of production and consumption, and increasing linkages between suppliers and consumers. Instead of passive consumption, cultural tourists demonstrate a proactive approach to meeting their needs, wanting to actively participate in creating experiences while travelling. On the other side, suppliers focus their attention on the close interaction with consumers and co-creation of high quality experiences.",
publisher = "Routledge Journals, Taylor & Francis Ltd, Abingdon",
journal = "Current Issues in Tourism",
title = "Cultural tourism in the context of relations between mass and alternative tourism",
volume = "19",
number = "6",
pages = "605-612",
doi = "10.1080/13683500.2014.932759",
url = "https://hdl.handle.net/21.15107/rcub_gery_766"
}
Jovičić, D.. (2016). Cultural tourism in the context of relations between mass and alternative tourism. in Current Issues in Tourism
Routledge Journals, Taylor & Francis Ltd, Abingdon., 19(6), 605-612.
https://doi.org/10.1080/13683500.2014.932759
https://hdl.handle.net/21.15107/rcub_gery_766
Jovičić D. Cultural tourism in the context of relations between mass and alternative tourism. in Current Issues in Tourism. 2016;19(6):605-612.
doi:10.1080/13683500.2014.932759
https://hdl.handle.net/21.15107/rcub_gery_766 .
Jovičić, Dobrica, "Cultural tourism in the context of relations between mass and alternative tourism" in Current Issues in Tourism, 19, no. 6 (2016):605-612,
https://doi.org/10.1080/13683500.2014.932759 .,
https://hdl.handle.net/21.15107/rcub_gery_766 .

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