Regional and gender differences in self-employment motivation: implications on job sustainability
Abstract
The aim of this study was to determine regional and gender differences in motivators for establishing home-based businesses (HBBs) in a former Communist country, Serbia. It is widely accepted that a divide exists between opportunity-driven and necessity-driven entrepreneurs, with HBBs having a greater chance of survival if they are established for opportunity reasons. The fact that a large proportion of HBB owners in the sample reported opportunity motivators (56.7%) suggests that HBBs have a good chance of success in Serbia. The sample was devised of 310 HBB owners (contacted via a postal survey), stratified by gender, location (urban/rural) and type of residence (city/village). When asked to select their primary motivator, 43.3% of respondents selected the necessity motivator, stating that an HBB was "the only chance of employment". Necessity motivators were more frequently cited in urban areas, compared to rural areas, and 48.9% of women and 35.8% of men started their own business o...ut of necessity. This indicates that there is still a long way to go before gender gaps are closed, as well as that equality must further be promoted in employment and other spheres of public policy (e.g. local economic development). These observations may contribute to establishing home-based business activities as significant contributors to the sustainability of rural communities, as well as to the promotion of awareness and support for self-employment.
Keywords:
Self-employment / home-based business / rural development / SerbiaSource:
Mitteilungen der Österreichischen Geographischen Gesellschaft, 2016, 158, 149-166Publisher:
- Osterr Geograph Gesellschaft (Austrian Geographical Society), Vienna
DOI: 10.1553/moegg158s149
ISSN: 0029-9138
WoS: 000393632200009
Scopus: 2-s2.0-85021294392
Collections
Institution/Community
Geografski fakultetTY - JOUR AU - Gligorijević, Vera AU - Vojković, Gordana AU - Mirić, Natalija AU - Vasić, Petar PY - 2016 UR - https://gery.gef.bg.ac.rs/handle/123456789/759 AB - The aim of this study was to determine regional and gender differences in motivators for establishing home-based businesses (HBBs) in a former Communist country, Serbia. It is widely accepted that a divide exists between opportunity-driven and necessity-driven entrepreneurs, with HBBs having a greater chance of survival if they are established for opportunity reasons. The fact that a large proportion of HBB owners in the sample reported opportunity motivators (56.7%) suggests that HBBs have a good chance of success in Serbia. The sample was devised of 310 HBB owners (contacted via a postal survey), stratified by gender, location (urban/rural) and type of residence (city/village). When asked to select their primary motivator, 43.3% of respondents selected the necessity motivator, stating that an HBB was "the only chance of employment". Necessity motivators were more frequently cited in urban areas, compared to rural areas, and 48.9% of women and 35.8% of men started their own business out of necessity. This indicates that there is still a long way to go before gender gaps are closed, as well as that equality must further be promoted in employment and other spheres of public policy (e.g. local economic development). These observations may contribute to establishing home-based business activities as significant contributors to the sustainability of rural communities, as well as to the promotion of awareness and support for self-employment. PB - Osterr Geograph Gesellschaft (Austrian Geographical Society), Vienna T2 - Mitteilungen der Österreichischen Geographischen Gesellschaft T1 - Regional and gender differences in self-employment motivation: implications on job sustainability VL - 158 SP - 149 EP - 166 DO - 10.1553/moegg158s149 UR - https://hdl.handle.net/21.15107/rcub_gery_759 ER -
@article{ author = "Gligorijević, Vera and Vojković, Gordana and Mirić, Natalija and Vasić, Petar", year = "2016", abstract = "The aim of this study was to determine regional and gender differences in motivators for establishing home-based businesses (HBBs) in a former Communist country, Serbia. It is widely accepted that a divide exists between opportunity-driven and necessity-driven entrepreneurs, with HBBs having a greater chance of survival if they are established for opportunity reasons. The fact that a large proportion of HBB owners in the sample reported opportunity motivators (56.7%) suggests that HBBs have a good chance of success in Serbia. The sample was devised of 310 HBB owners (contacted via a postal survey), stratified by gender, location (urban/rural) and type of residence (city/village). When asked to select their primary motivator, 43.3% of respondents selected the necessity motivator, stating that an HBB was "the only chance of employment". Necessity motivators were more frequently cited in urban areas, compared to rural areas, and 48.9% of women and 35.8% of men started their own business out of necessity. This indicates that there is still a long way to go before gender gaps are closed, as well as that equality must further be promoted in employment and other spheres of public policy (e.g. local economic development). These observations may contribute to establishing home-based business activities as significant contributors to the sustainability of rural communities, as well as to the promotion of awareness and support for self-employment.", publisher = "Osterr Geograph Gesellschaft (Austrian Geographical Society), Vienna", journal = "Mitteilungen der Österreichischen Geographischen Gesellschaft", title = "Regional and gender differences in self-employment motivation: implications on job sustainability", volume = "158", pages = "149-166", doi = "10.1553/moegg158s149", url = "https://hdl.handle.net/21.15107/rcub_gery_759" }
Gligorijević, V., Vojković, G., Mirić, N.,& Vasić, P.. (2016). Regional and gender differences in self-employment motivation: implications on job sustainability. in Mitteilungen der Österreichischen Geographischen Gesellschaft Osterr Geograph Gesellschaft (Austrian Geographical Society), Vienna., 158, 149-166. https://doi.org/10.1553/moegg158s149 https://hdl.handle.net/21.15107/rcub_gery_759
Gligorijević V, Vojković G, Mirić N, Vasić P. Regional and gender differences in self-employment motivation: implications on job sustainability. in Mitteilungen der Österreichischen Geographischen Gesellschaft. 2016;158:149-166. doi:10.1553/moegg158s149 https://hdl.handle.net/21.15107/rcub_gery_759 .
Gligorijević, Vera, Vojković, Gordana, Mirić, Natalija, Vasić, Petar, "Regional and gender differences in self-employment motivation: implications on job sustainability" in Mitteilungen der Österreichischen Geographischen Gesellschaft, 158 (2016):149-166, https://doi.org/10.1553/moegg158s149 ., https://hdl.handle.net/21.15107/rcub_gery_759 .