Competitiveness evaluation of tourist destinations on the example of key resources of the cities in Serbia

Abstract

Tourist destination competitiveness, by the model proposed by Crouch and Ritchie, can be analysed on the basis of thirty-six attributes grouped under the following determinants: key resources and attractions, support factors, situational conditions, destination management and destination policy, planning and development. This paper analyses the key resources and attractions that include natural conditions, culture, activities, events and entertainment, superstructure and links to emission markets. By the use of the AHP method (Analytic Hierarchy Process), the hierarchy of four destinations of urban tourism in Serbia (Belgrade, Novi Sad, Kragujevac and Niš) was established.

Konkurencija turističkih destinacija po modelu koji su predložili Crouch i Ritchie, može se analizirati na osnovu 36 atributa grupisanih u okviru sledećih determinanti: ključni resursi i atrakcije, faktori podrške, situacioni uslovi, menadžment destinacije i politika destinacije, planiranje i razvoj. U ovom radu su analizirani ključni resursi i atrakcije koji obuhvataju prirodne uslove, kulturu, aktivnosti, događaje i zabavu, suprastrukturu i veze sa emitivnim tržištima. Upotrebom AHP metode (analitički hijerarhijski proces) utvrđena je hijerarhija četiri destinacije gradskog turizma u Srbiji (Beograd, Novi Sad, Kragujevac i Niš).