Significance and challenges of the tourism policy in the modern world

Abstract

Raising awareness in expert circles and the general public about the heterogeneity of effects caused by tourism (economic, social, cultural, ecological), imposed the need for organized guidance of development of this activity and its placement under the framework of public (government) policy. Accordingly, today in almost all developed tourist countries are being used different instruments to control the development of this complex phenomenon of the modern age. In this paper, special attention is paid to the analysis of the role, importance, models, processes of development and implementation of tourism policy, in the context of the general policy and other sectoral policies brought by governments in developed tourist countries and countries trying to become such. Tourism policy today is the starting point of the thinking process in the tourism industry. It is focused on directing the development of tourism at all levels (international, national, regional, local), that is, it must create a long-term and integral development perspective.

Jačanje svesti u ekspertskim krugovima i široj javnosti o heterogenosti efekata koje donosi turizam (ekonomski, socijalni, kulturni, ekološki), nametnulo je potrebu organizovanog usmeravanja razvoja ove delatnosti i njenog stavljanja pod okvir javne (državne) politike. U skladu sa tim, danas se skoro u svim turistički razvijenim zemljama koriste različiti instrumenti za kontrolisanje razvoja ovog kompleksnog fenomena savremenog doba. U radu je posebna pažnja posvećena analizi uloge, značaja, modela, postupka kreiranja i sprovođenja turističke politike, u kontekstu opšte politike i drugih sektorskih politika koje donose vlade u turistički razvijenim državama i državama koje nastoje da to postanu. Turistička politika danas predstavlja polaznu tačku misaonog procesa u turizmu. Ona je fokusirana na usmeravanje razvoja turizma na svim nivoima (međunarodni, nacionalni, regionalni, lokalni), odnosno, ona mora kreirati dugoročnu i celovitu razvojnu perspektivu.