Analyses of the competitiveness of Novi Sad as a regional congress destination

Abstract

On the congress tourism market, especially in Europe where are held the largest number of congress, is extremely high competition between countries for the host role of the large international meetings that bring not only economic prosperity to the country, but can contribute to its destination image. Apart from the traditional congress destinations, many new congress destinations have been appeared on the European tourism market. The convention market worldwide, and especially in Europe with its wide range of traditional and new Meetings and MICE infrastructure, is extremely competitive. Identifying existing competitors as well as potential ones, is an integral part of successful management of tourism (congress) destination. The aim of the study is to analyse the competitive position of Novi Sad as a congress destination by comparison with the major competitors in the region.