Uticaj pandemije COVID-19 na održivi razvoj ruralnog turizma u turističkoj regiji Zapadna Srbija

Abstract

Održivi turizam, ostvaren je u skladu sa društvenim i privrednim načelima, uz uvažavanje okruženja i kultura. Evidentan je značaj lokalnih zajednica u ruralnim sredinama i njihovo pravo na održivi razvoj turizma. Međutim, pandemija Covid-19 uslovila je rapidno smanjenje turističkih kretanja i neizvesnost oporavka turističke privrede. Istraživanje za potrebe ovog rada obavljeno je pomoću anketnog upitnika, koji je poslat na adrese ugostiteljskih objekata u ruralnim sredinama turističke regije Zapadna Srbija. Anketni upitnik osim opštih informacija, sadrži set pitanja koja se odnose na turiste i perspektive sagledane sa aspekta pružalaca usluga. Ciljevi istraživanja su identifikacija trenutnih posledica pandemije i upoređivanje poslovanja ugostiteljskih objekata u ruralnom turizmu pre i tokom pandemije Covid-19, uzimanjem u obzir principa održivosti. Rezultati istraživanja ukazuju na jačanje uloge domaćeg turizma tokom perioda pandemije, ali i na perspektive opstanka pojedinih ugostiteljskih objekata. U metodološkom smislu, kvantitativni i kvalitativni prikaz podataka, omogućava uvid u najjače i najslabije izazove sa kojima se ruralni turizam u istraživanom prostoru suočava, što predstavlja praktične implikacije za nosioce turističke ponude ovog kraja Srbije.

Sustainable tourism is developed in accordance with social and economic principles, with respect to the environment and cultures. The importance of local communities from rural areas and their right for sustainable tourism development are well-established. However, the Covid19 pandemic caused a rapid decline of tourist movement and uncertainty of recovery of the tourism economy. The research for this study was conducted via survey questionnaire, which was distributed to hospitality objects in rural areas of the West Serbia tourist region. In addition to the general information, the questionnaire comprised a set of questions related to tourists and perspectives perceived by the service providers. The research objectives are identification of the current consequences of the pandemic and comparison of business of hospitality objects in rural tourism before and during the Covid19 pandemic, by taking into consideration the principles of sustainability. The research results are expected to indicate a growing role of domestic tourism during the pandemic, as well as the perspectives of survival of certain hospitality objects. From the methodological perspective, quantitative and qualitative presentation of the data will provide an insight into the biggest and smallest challenges faced by the rural tourism in the studied area, which will provide practical implications for the subjects within the tourist offer of this part of Serbia.