@conference{
author = "Vesić, Marina and Bogdanović, Maja",
year = "2023",
abstract = "The green economy is becoming a norm in the business operations of companies of
various economic activities, and has also found its application in tourism and
hospitality. In efforts to make the green economy more ecologically responsible,
various types of tourism were first developed, which support such a concept, but also
types of accommodation facilities, branches of traffic and means of transport, and
agricultural products which follow the concept of sustainable development. The
mentioned concept strives for the sustainability of nature and development that
positively affects society and the environment, and ecotourism certainly has a
decisive influence in this. The tourism offer of Vojvodina salaš farms and their
revitalization can have multiple positive effects, not only for households (owners of
farms), but also for local communities, as well as the entire rural area. The main goal
of the paper is to determine, on the basis of a survey, whether traditional combined
with modern trends in tourist movements can be a strong motivating factor for
attracting tourists to Vojvodina salaš farms. The focus is on determining the impact
and role of ecotourism and the green economy by researching salaš farms which,
according to various criteria (accommodation capacity, offer of organic agricultural
products, ecotourism...), are declared as green, and indicates which among them
have significant potential. The results can serve as a useful guideline for managers of
the tourism and hospitality industry to conceive or innovate such an offer and
successfully market it on the domestic and international tourism market.",
publisher = "Beograd : Naučno-stručno društvo za zaštitu životne sredine Srbije - Ecologica",
journal = "Book of Abstracts of the International scientific conference "Green economy in the function of solving global environmental problems", Belgrade",
title = "Ecotourism on salaš farms in Vojvodina as a green economic activity",
pages = "53",
url = "https://hdl.handle.net/21.15107/rcub_gery_1549"
}