TY  - JOUR
AU  - Pavlović, Sanja
AU  - Čavlin, Gordana
PY  - 2014
UR  - https://gery.gef.bg.ac.rs/handle/123456789/607
AB  - Cluster analysis is gaining increasing importance in the contemporary development of tourism. These are mostly areas that have similar tourist values. This paper presents the competitiveness of tourist destinations in the cluster of rural tourism Zlatar, Zlatibor, as defined in the Master Plan for Sustainable Development of Rural Tourism in Serbia. Having used AHP (Analytic Hierarchy Process) criteria pairs have been first compared, and then the alternatives (villages of Zlatar and Zlatibor). The seven criteria used in this paper are the following: factors and attractors, accessibility and infrastructure, accommodation facilities, unemployment, experience in rural tourism, proximity of the marketplace, and seasonality. The AHP method has been used to determine relations between the influence factors and the dominance of one factor in relation to another. It has been noted a relatively weak dominance of the villages of Zlatibor, by all criteria, except when it comes to unemployment, which is dominated by the villages of Zlatar.
AB  - U savremenom razvoju turizma klasterska analiza dobija sve veći značaj. Uglavnom se radi o prostorima koji imaju slične turističke vrednosti. U ovom radu je prikazana konkurentnost turističkih destinacija u klasteru ruralnog turizma Zlatar, Zlatibor, definisanom Master planom održivog razvoja ruralnog turizma u Srbiji. AHP metodom (analitički hijerarhijski proces) najpre su upoređeni kriterijumi u parovima, a zatim i alternative (seoska naselja Zlatara i Zlatibora). Sedam kriterijuma korišćenih u ovom radu su: faktori i atraktori, pristupačnost i infrastruktura, smeštajni kapaciteti, nezaposlenost, iskustvo u ruralnom turizmu, blizina tržišta, sezonska uslovljenost. AHP metodom su utvrđene relacije između uticajnih faktora i određena dominantnost jednog faktora u odnosu na drugi. Konstatovana je relativno slaba dominantnost seoskih naselja Zlatibora, po svim kriterijumima, osim kada je u pitanju nezaposlenost, gde dominiraju seoska naselja na Zlataru.
PB  - Naučno društvo agrarnih ekonomista Balkana, Beograd, Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt
T2  - Ekonomika poljoprivrede
T1  - Competitiveness of destinations within the rural tourism cluster: Zlatar, Zlatibor
T1  - Konkurentnost turističkih destinacija u klasteru ruralnog turizma - Zlatar, Zlatibor
VL  - 61
IS  - 3
SP  - 603
EP  - 614
DO  - 10.5937/ekoPolj1403603P
UR  - https://hdl.handle.net/21.15107/rcub_gery_607
ER  - 

@article{
author = "Pavlović, Sanja and Čavlin, Gordana",
year = "2014",
abstract = "Cluster analysis is gaining increasing importance in the contemporary development of tourism. These are mostly areas that have similar tourist values. This paper presents the competitiveness of tourist destinations in the cluster of rural tourism Zlatar, Zlatibor, as defined in the Master Plan for Sustainable Development of Rural Tourism in Serbia. Having used AHP (Analytic Hierarchy Process) criteria pairs have been first compared, and then the alternatives (villages of Zlatar and Zlatibor). The seven criteria used in this paper are the following: factors and attractors, accessibility and infrastructure, accommodation facilities, unemployment, experience in rural tourism, proximity of the marketplace, and seasonality. The AHP method has been used to determine relations between the influence factors and the dominance of one factor in relation to another. It has been noted a relatively weak dominance of the villages of Zlatibor, by all criteria, except when it comes to unemployment, which is dominated by the villages of Zlatar., U savremenom razvoju turizma klasterska analiza dobija sve veći značaj. Uglavnom se radi o prostorima koji imaju slične turističke vrednosti. U ovom radu je prikazana konkurentnost turističkih destinacija u klasteru ruralnog turizma Zlatar, Zlatibor, definisanom Master planom održivog razvoja ruralnog turizma u Srbiji. AHP metodom (analitički hijerarhijski proces) najpre su upoređeni kriterijumi u parovima, a zatim i alternative (seoska naselja Zlatara i Zlatibora). Sedam kriterijuma korišćenih u ovom radu su: faktori i atraktori, pristupačnost i infrastruktura, smeštajni kapaciteti, nezaposlenost, iskustvo u ruralnom turizmu, blizina tržišta, sezonska uslovljenost. AHP metodom su utvrđene relacije između uticajnih faktora i određena dominantnost jednog faktora u odnosu na drugi. Konstatovana je relativno slaba dominantnost seoskih naselja Zlatibora, po svim kriterijumima, osim kada je u pitanju nezaposlenost, gde dominiraju seoska naselja na Zlataru.",
publisher = "Naučno društvo agrarnih ekonomista Balkana, Beograd, Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt",
journal = "Ekonomika poljoprivrede",
title = "Competitiveness of destinations within the rural tourism cluster: Zlatar, Zlatibor, Konkurentnost turističkih destinacija u klasteru ruralnog turizma - Zlatar, Zlatibor",
volume = "61",
number = "3",
pages = "603-614",
doi = "10.5937/ekoPolj1403603P",
url = "https://hdl.handle.net/21.15107/rcub_gery_607"
}

Pavlović, S.,& Čavlin, G.. (2014). Competitiveness of destinations within the rural tourism cluster: Zlatar, Zlatibor. in Ekonomika poljoprivrede
Naučno društvo agrarnih ekonomista Balkana, Beograd, Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt., 61(3), 603-614.
https://doi.org/10.5937/ekoPolj1403603P
https://hdl.handle.net/21.15107/rcub_gery_607

Pavlović S, Čavlin G. Competitiveness of destinations within the rural tourism cluster: Zlatar, Zlatibor. in Ekonomika poljoprivrede. 2014;61(3):603-614.
doi:10.5937/ekoPolj1403603P
https://hdl.handle.net/21.15107/rcub_gery_607 .

Pavlović, Sanja, Čavlin, Gordana, "Competitiveness of destinations within the rural tourism cluster: Zlatar, Zlatibor" in Ekonomika poljoprivrede, 61, no. 3 (2014):603-614,
https://doi.org/10.5937/ekoPolj1403603P .,
https://hdl.handle.net/21.15107/rcub_gery_607 .