TY  - JOUR
AU  - Belij Radin, Marija
AU  - Vujičić, Miroslav D.
AU  - Todorović, Nikola
AU  - Dragin, Aleksandra
AU  - Stankov, Uglješa
AU  - Mijatov, Maja
PY  - 2022
UR  - http://gery.gef.bg.ac.rs/handle/123456789/1145
AB  - Serbian spas, with their abundant geothermal springs and air qualities, are a significant natural resource for the country. Nowadays, tourism industry has become a predominant beneficiary attracting both leisure- and health-related visits. Nonetheless, the literature on current consumer behavior is devoid of a model that incorporates both motivating and constraining factors in the spa and wellness industry's decision-making process. Serbia's spa industry is still adjusting to the needs of the modern wellness visitor as a result of the country's unique transitional path. The purpose of this study is to ascertain the role of incentive and restrictions in the destination selection process of spa visitors in Serbia, to gain insight into the development of wellness tourism in a particular sociocultural environment. The analytical hierarchy process was used to determine the relative relevance of the consumer behavior elements evaluated. The findings indicate that non-medical motivations are becoming more important, implying that demand is finally shifting toward the wellness idea, which was initially disrupted by the country's delayed transformation. The findings have administrative ramifications, the most significant of which were price strategies and product diversification. © 2022 Marija Belij Radin et al., published by De Gruyter.
PB  - De Gruyter Open Access
T2  - Open Geosciences
T1  - Modeling spa destination choice for leveraging hydrogeothermal potentials in Serbia
VL  - 14
IS  - 1
SP  - 906
EP  - 920
DO  - 10.1515/geo-2022-0404
ER  - 

@article{
author = "Belij Radin, Marija and Vujičić, Miroslav D. and Todorović, Nikola and Dragin, Aleksandra and Stankov, Uglješa and Mijatov, Maja",
year = "2022",
abstract = "Serbian spas, with their abundant geothermal springs and air qualities, are a significant natural resource for the country. Nowadays, tourism industry has become a predominant beneficiary attracting both leisure- and health-related visits. Nonetheless, the literature on current consumer behavior is devoid of a model that incorporates both motivating and constraining factors in the spa and wellness industry's decision-making process. Serbia's spa industry is still adjusting to the needs of the modern wellness visitor as a result of the country's unique transitional path. The purpose of this study is to ascertain the role of incentive and restrictions in the destination selection process of spa visitors in Serbia, to gain insight into the development of wellness tourism in a particular sociocultural environment. The analytical hierarchy process was used to determine the relative relevance of the consumer behavior elements evaluated. The findings indicate that non-medical motivations are becoming more important, implying that demand is finally shifting toward the wellness idea, which was initially disrupted by the country's delayed transformation. The findings have administrative ramifications, the most significant of which were price strategies and product diversification. © 2022 Marija Belij Radin et al., published by De Gruyter.",
publisher = "De Gruyter Open Access",
journal = "Open Geosciences",
title = "Modeling spa destination choice for leveraging hydrogeothermal potentials in Serbia",
volume = "14",
number = "1",
pages = "906-920",
doi = "10.1515/geo-2022-0404"
}

Belij Radin, M., Vujičić, M. D., Todorović, N., Dragin, A., Stankov, U.,& Mijatov, M.. (2022). Modeling spa destination choice for leveraging hydrogeothermal potentials in Serbia. in Open Geosciences
De Gruyter Open Access., 14(1), 906-920.
https://doi.org/10.1515/geo-2022-0404

Belij Radin M, Vujičić MD, Todorović N, Dragin A, Stankov U, Mijatov M. Modeling spa destination choice for leveraging hydrogeothermal potentials in Serbia. in Open Geosciences. 2022;14(1):906-920.
doi:10.1515/geo-2022-0404 .

Belij Radin, Marija, Vujičić, Miroslav D., Todorović, Nikola, Dragin, Aleksandra, Stankov, Uglješa, Mijatov, Maja, "Modeling spa destination choice for leveraging hydrogeothermal potentials in Serbia" in Open Geosciences, 14, no. 1 (2022):906-920,
https://doi.org/10.1515/geo-2022-0404 . .