Forecasts of the rural tourism development in Kosjerić and Gornji Milanovac municipalities

Abstract

The aim of this study is to identify, evaluate and predict the effect of the oscillation factors of rural tourism in the municipalities of Kosjerić and Gornji Milanovac. Market research, comparative analysis and SWOT analysis have been used in the paper as a method. The research results show that the different phases can be distinguished in the development of rural tourism in the mentioned municipalities, with varying intensity of activities, that the income of rural tourism is higher in Gornji Milanovac, that both municipal tourist organizations are involved in promoting rural tourism and that strategic activities are intensified in the last few years and the viability of this type of tourism is emphasized. The forecasts of further development are influenced by political, economic and demographic factors, as well as by the enthusiasm of those involved in this activity.